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All posts by: White Cat Digital Marketing

Law firm marketing should be created for the specific law firm; after all, there are many types of law and law practices. Relevance is key. Here are five key strategies to help your law firm create relevant marketing content. 1....
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If you’re a web developer, you’re aware that you’re in a fast-changing industry. If you slack off for even a few months, it’s easy to get behind. Whether you’re new to the field or a seasoned developer, there’s always room...
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As the technological world grows, so do the various types of advertising that you can use to get your company in front of new customers. One method is known as pay-per-click, or PPC, marketing is picking up speed because it...
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With pay-per-click advertising, businesses design ads to get viewers to click on a link. Each time a user clicks on an ad, the company pays a small fee. These types of ads appear in search engines and social media platforms....
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The world has advanced so much in the technology industry, that more and more people are looking online for what they need. If your business is looking for some customers, your website can be a make it or break it...
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With smartphones, tablets, laptops, and social media platforms widely available, individuals spend more time than ever in the digital world. Your business needs to use the tools available to grow your business online. Here are five steps to plan your...
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Marketers should rethink campaigns geared towards today’s seniors; in particular, it is important to recognize they have grown increasingly comfortable using social media to connect with friends and family and are comfortable using digital technology. Assisted living communities that want...
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        Pay-per-click campaigns are a smart way to use your advertising budget. They help you target specific customers — the ones who are most likely to purchase your products or click on your landing page. If you...
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When you’re trying to reach local customers, you need to turn to a specific avenue of SEO for success. Traditional SEO isn’t targeted enough. Instead, you need to implement the best local SEO techniques. Whether you’re just getting started or...
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If your business is not taking advantage of social media advertising, you are missing out on a golden opportunity. Facebook advertising, in particular, can reach a vast audience in ways few other forms of promotion can. The key to tapping...
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