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In recent years, social media has totally transformed the way most businesses go about engaging with consumers. While you can use platforms like Facebook and Twitter to share content that impresses your followers, there are several other ways to use...
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Modern marketing techniques often rely on social media influencers to promote the brand on blogs or other accounts. Influencers can help brands get their names out to large quantities of potential new customers in a short period of time. In...
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What is it that makes a prospective customer decide to buy? Many times, distinct features and conveniences offered on the brand website can contribute to converting a casual browser into a loyal patron, including consumer habits and lifestyle. What other...
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One way to increase your business growth is to improve your online reputation. With the use of social media, you can reach a much larger audience than you would otherwise. However, reputation management is important. The following are a few...
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In a relatively short period of time, email marketing has become an essential part of any company’s media mixes. It offers the visual power of print and direct mail, with the convenience of going straight to the customer. And now...
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Starting a blog can be fun. You can write about anything you find interesting and share your opinions and views with a large number of people. At least, that’s the case when you have a decent amount of traffic to...
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If there is a silver lining in this crisis, it may be that the virus is forcing us to use the internet as it was always meant to be used — to connect, share information and resources, and come up...
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The digital landscape has absolutely revolutionized the marketing industry, and amazingly, it’s done so in a way that benefits even the smallest of businesses. But while most businesses acknowledge that they need to take advantage of digital marketing, all too...
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Recent years have seen a number of changes shake up the world of marketing. The idea of paying per click on advertisements, for example, is a concept that has taken on a life of its own as the internet has...
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Marketing and advertising are usually big challenges in small business. Most entrepreneurs understand they need to do it, but if you’ve just put all your money into starting your company, where are you supposed to find thousands of dollars to...
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