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Recent years have seen a number of changes shake up the world of marketing. The idea of paying per click on advertisements, for example, is a concept that has taken on a life of its own as the internet has...
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Marketing and advertising are usually big challenges in small business. Most entrepreneurs understand they need to do it, but if you’ve just put all your money into starting your company, where are you supposed to find thousands of dollars to...
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User Experience, or UX, is how a person feels when interacting with your system and is an important component is finding and retaining customers. UX has become a major business buzzword these days, so it is a good idea to...
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Can your in-house digital marketing person or team accomplish your 2020 goals? Do they have the skills and knowledge to provide all of the services you need to strategize, design, execute and analyze your digital marketing program? Often growing companies...
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Whether your business is a multinational corporation or a small non-profit organization, engaging with your customers and audience is crucial to your success. In the 21st century, online engagement is key. Most of us are good at this in our...
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A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online...
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