Social media can be a great way to increase your brand’s audience. One network that many companies use for this purpose is Instagram. The following are some ways you can increase your growth on this platform.

1. Be Interactive

Customers enjoy interacting with brands that they like, so take time to engage them as well. Like and reply to comments your followers make on your content. Asking followers to share your posts as part of a contest can increase your audience as well.

2. Bring Followers From Your Other Social Media Accounts

When you are building a following on a new platform, you don’t have to start from scratch. If you post about your account on networks you already use, like Facebook or Twitter, your current followers may subscribe to your new page as well.

3. Share Content From Other Accounts

You don’t have to create everything you post. Feel free to share content from other relevant pages, as long as you credit the source. They may decide to follow you or share your content in return.

4. Use Their Free Tools

If you create a business profile, there are many tools available to you to help improve your page’s growth. You can see how users are interacting with your page, making it easy to determine which areas may need some attention.

5. Be Creative

Because there are so many people and companies posting on Instagram, you need to make your brand stand out. Be creative and do a bit of research to avoid creating content that is the same as everyone else’s.

6. Use Hashtags

Not only are hashtags a good way to interact with your current followers, but they are also useful for gaining new ones. You can create hashtags that are relevant to your brand and encourage customers to post their own content with them, often pictures of themselves using your product. It can help get your page trending while creating more exposure to a larger audience.

7. Don’t Post Too Often

It might seem counterproductive, but you don’t want to post too much. While you will need to create content regularly to stay relevant, posting too often can be annoying and overwhelming to your followers. Analyze engagement to determine the best pattern for your brand.

If you know how to use it properly, Instagram can be a useful tool for your company. You can increase customer loyalty while reaching a larger number of people. Be sure to use these tips to keep your page growing.