With smartphones, tablets, laptops, and social media platforms widely available, individuals spend more time than ever in the digital world. Your business needs to use the tools available to grow your business online. Here are five steps to plan your digital marketing strategy.
1. Know Your Audience
A marketing strategy is a plan for achieving your marketing goals. Before creating a plan, business owners need to understand their target audience. There are web analytics tools that can help you gather quantitative and qualitative data about your target audience. Quantitative data includes age, location, and income. Qualitative data comprises customer’s goals, hobbies, and interests. Understanding who your audience is will help you create an effective marketing plan.
2. Identify Your Goals
Once you’ve identified your buyers, you need to identify your goals. Your marketing goals should be tied to your overall company goals, such as increasing revenue. In addition to classifying goals, you need to find the tools necessary to track your goals. There are free online marketing tools or paid business to consumer marketing tools.
3. Evaluate Your Digital Channels
Your digital channels include the assets you either own, earn or pay for. Owned assets include your website, images, and blog content. Earned media assets reflect those customers that you’ve gained through word of mouth, public relations, and shared content. Paid assets consist of search engine optimization, sponsored posts, and any advertisement that costs you money. Evaluate what channels you’re currently using, what success you’re seeing, and how you can optimize your options.
4. Plan and Audit Your Media Campaigns
Owned media is at the heart of a successful digital marketing plan. Your website needs to have relevant and useful content to convert visitors into leads. Use your identified goals to create a more effective media campaign. Analyze the owned content you already have and what you’re lacking. After you’ve analyzed your owned media content, move on to earned and paid media. Using online tracking tools is essential for this process.
5. Bring Your Media Campaigns Together
The final step is bringing it all together. This framework will help your company plan your marketing strategy for the next six to twelve months. Regular monitoring and evaluation of your media campaigns will enable you to make necessary adjustments.
Planning your digital marketing strategy takes the right tools and time. Follow these steps to ensure your business is moving in the right direction.